We have been hearing a lot about the importance of an organization’s culture in today’s day and age, but I have to tell you: Culture is hard. As a CEO, one of my main jobs is to guard, nurture and be thoughtful about our company’s culture, but I am constantly facing obstacles and putting out fires that prevent me from focusing on doing so. A culture that is left to evolve organically is unlikely to be the culture that lays the foundation for everyone to achieve shared objectives.
Engaged employees are the lifeblood of a company. They are passionate about what they do and present new ideas for accomplishing the shared company mission. Unfortunately, 66% of the American workforce is made up of employees who are either actively disengaged or not engaged at work, according to Gallup. These employees can destroy productivity in the organization: Gallup once estimated that disengaged workers cost the U.S. between $450 billion to $550 billion in lost productivity.